If you are really serious about getting this right, use Google’s Natural Language API to see how the algorithm understands your content. Think of it as if you’re taking the reader from beginner to expert as they go down the page. Google started heavily relying on NLP (natural language processing) back in 2019 with the introduction of BERT into the search algorithm. You can easily create interactive elements for your site on a platform like Outgrow.co or even have ChatGPT code it for you.
I recommend using a schema markup validator because it was originally designed by Google and is completely free to use. All you need to do is purchase an SSL certificate from your web host provider or buy one from a trusted supplier like GoDaddy. The BHS Links goal is to only change the page URL to your primary keyword. Implement 301 directs as needed from the old URL to the new URL.
Chunk Your Content to Maximize Readability
So, catering to how people read on digital screens is essential for online success. Your slug plays a minor role in helping Google understand the main topic of your page. Before or after you upload the image to WordPress, you can change the filename to something descriptive. For example, if you’ve uploaded an image of a Norwegian Forest kitten, that’s currently named kitten.jpg, you could change that to norwegian-forest-kitten.jpg. Along with your title, your description is a good opportunity for attracting clicks. Your title is an opportunity to attract clicks in search results.
Adjust your strategy based on performance data to improve results. If you operate a local business, optimizing for local search is crucial. As you can now see, a page ranking at the top of Google isn’t just effortlessly streaming along. There’s a lot of work that goes into it, and this is for every page on your site.
Images can enhance the visual appeal and engagement of web pages. Plus, optimizing images with alt tags (more on that below) can help drive traffic from image search results. Merely creating and publishing your website isn't enough — you must optimize it for Google and other search engines in order to rank and attract new traffic.
Free Keyword Tool
- Some platforms like Shopify claim to do this automatically, but the results aren’t always great.
- This could limit each image’s ranking potential and impact the traffic you get.
- This means that you should never hide text in the HTML code of your website that a normal visitor can't see.
- And because QuestionDB focuses on questions that people ask on Reddit, you can find keyword and topic ideas that most other tools won’t show you.
On-page and off-page SEO are essential SEO tactics every business should incorporate into its digital marketing strategy. That looks like the perfect place to internally link to our guide to toxic backlinks. (If you haven’t published your page yet, enter the URL you plan to use). To find what searchers are looking for, look for common subtopics among top-ranking pages. Unless your page aligns with intent and gives searchers what they’re looking for, your chances of ranking high are slim to none.
For any case with linking, the anchor text should be specific to the page you’re linking to and contain the keyword it’s targeting. Aligning content with user search intent ensures that the content meets the needs of the audience at various stages of their decision-making process. By avoiding these pitfalls and applying robust keyword research, you can create content that not only ranks well but also genuinely serves your target audience’s needs. Remember, the key to effective on-page SEO is not to trick search engines but to create a valuable and accessible experience for your users. Invest in good practices and avoid shortcuts for sustainable SEO success.
From social media ads to email marketing to influencer campaigns, there’s no shortage of ways for Shopify merchants to reach their target audience. Search engines don’t operate solely in the realm of text anymore. Today, consumers can use smart speakers and reverse-image searches to discover and purchase new products. If you’re not thinking about the emerging tech in search, you might miss out on opportunities to connect with these cutting-edge customers. Consumers still see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies. To build trust on your website, it’s important to include user reviews or testimonials on your product pages as a form of social proof.
